Privacy Policy

1. Who We Are

The website machmon.com is operated by MACHMON LIMITED.

MACHMON LIMITED is the data controller for the personal data described in this Privacy Policy, unless stated otherwise. In this Privacy Policy, "Machmon", "we", "us", or "our" means MACHMON LIMITED. "User", "you", or "your" means any person using the website or our services.

2. What Machmon Does

Machmon operates an online marketplace and advertising platform for new and used machinery, equipment, attachments, parts, transport-related enquiries, and related services.

Users may browse listings, submit enquiries, register accounts, place advertisements, request transport or service quotes, subscribe to updates, and interact with sellers, buyers, dealers, advertisers, or service providers.

3. Personal Data We Collect

We may collect and process the following categories of personal data.

Account and identity data

• Name, business name, job title or role, username, account login details, company details, dealer or seller profile details, and registration information.

Contact data

• Email address, telephone number, postal address, country, region or location, and communication preferences.

Listing and marketplace data

• Machinery or equipment listings, listing descriptions, images, prices, locations, specifications, seller or dealer details, enquiry details, messages, quote requests, and transport, inspection, finance, or service request details.

Transaction and commercial data

• Paid service purchases, advertising package details, subscription details, invoices, payment status, billing information, and service history.

We do not intentionally store full card details unless this is handled by a payment provider. Payment providers process payment data under their own terms and privacy policies.

Technical and usage data

• IP address, browser type and version, device type, operating system, referral source, pages viewed, search activity, listing interactions, session information, approximate location derived from technical data, cookie identifiers, and security logs.

Marketing and preference data

• Newsletter subscription status, marketing preferences, language preference, currency preference, saved searches, favourites, and advertising or communication preferences.

Google Ads and advertising data

• Campaign names and settings, ad group, keyword, asset and audience data, performance metrics, budget and bid settings, conversion data, reporting data, Google Ads account identifiers, and data required to manage, optimise, or report on authorised advertising activity.

4. How We Collect Personal Data

We collect personal data when you visit or use the website, create an account, place or manage a listing, contact a seller or advertiser, submit an enquiry or quote request, request transport, finance, inspection, advertising, or related services, subscribe to updates, contact us, purchase a paid service, interact with our advertising or marketing, or connect or authorise access to a Google Ads account or related advertising account.

We may also receive data from dealers, sellers, buyers, marketplace users, transport, finance, inspection or service providers, analytics and advertising providers, payment processors, hosting, security, CRM, email and IT service providers, public sources where lawful, and Google where you or an authorised account holder grants access.

5. How We Use Personal Data

To operate the marketplace

• Create and manage accounts, publish and manage listings, display seller, dealer and listing information, allow users to send and receive enquiries, process quote requests, support marketplace interactions, provide customer support, moderate listings, and prevent misuse.

To provide paid services

• Process paid advertising or listing services, manage subscriptions or packages, issue invoices, confirm payments, provide account support, and deliver purchased services.

To communicate with users

• Respond to enquiries, send service messages, provide account notices, notify users about listings, enquiries or service updates, handle complaints or disputes, and send administrative or legal notices.

To improve and secure the website

• Monitor website performance, identify bugs or errors, prevent fraud, spam, scraping, abuse and unauthorised access, protect users and systems, improve search, filtering, listings, usability and content quality, and test or develop new features.

To provide marketing and advertising

• Where permitted, send newsletters or marketing communications, promote listings, services or marketplace features, measure advertising performance, run advertising campaigns, improve campaign relevance, and understand marketplace demand.

You can opt out of marketing communications at any time.

To comply with legal obligations

• Comply with tax, accounting, company and legal obligations, respond to lawful requests, enforce our Terms & Conditions, protect legal rights, and detect or prevent fraud or unlawful activity.

6. Legal Bases for Processing

Where UK GDPR or EU GDPR applies, we rely on one or more of the following legal bases: contract, legitimate interests, consent, legal obligation, and, only where applicable in limited circumstances, vital interests or public task.

Our legitimate interests include operating the marketplace, improving services, preventing fraud, securing the website, communicating with users, enforcing terms, and promoting our business.

7. Google Ads API and Google User Data

Machmon may use the Google Ads API to create, manage, optimise, monitor, and report on Google Ads campaigns for Machmon and/or authorised advertising accounts.

Where you or an authorised account holder connects, grants access to, or otherwise authorises Machmon to access a Google Ads account, we may process Google user data and Google Ads account data for the authorised purpose.

This data may include Google Ads customer account identifiers, campaign, ad group, ad, asset, keyword, audience, budget, bid and conversion data, performance metrics and reporting data, account settings and status information, and change history or diagnostic information where needed for support, security, troubleshooting, reporting, or compliance.

We use Google Ads data only for campaign creation, campaign management, optimisation, reporting, troubleshooting, security, support, and compliance with legal, contractual, or platform requirements.

We do not sell Google user data, transfer Google user data to data brokers, use Google user data for unrelated purposes or surveillance, or misrepresent the identity of the application or the purpose for which access is requested.

Access to Google Ads data is limited to authorised personnel, systems, and service providers who need access to provide, secure, support, or improve the relevant service.

Where Google Ads data is displayed together with data from other advertising or analytics platforms, we aim to make the source of the data clear and avoid misleading users about which platform the data came from.

If the way we access, use, store, or share Google user data changes materially, we will update this Privacy Policy and, where required, request renewed consent before using the data for a new purpose.

Users may revoke access through their Google account or Google Ads account settings where applicable. You may also contact us at classified@machmon.com to request disconnection, deletion, or restriction of Google Ads-related data, subject to legal, audit, security, and business record requirements.

8. Cookies and Similar Technologies

We use cookies and similar technologies to operate the website and improve user experience. Cookies may be used for essential website functionality, account login and security, language, currency and preference settings, analytics and performance measurement, fraud prevention, advertising and campaign measurement, and remembering user choices.

Some cookies are essential and cannot be switched off through our systems. Other cookies may require consent depending on applicable law. You can control cookies through your browser settings. If you block cookies, some website features may not work properly.

9. Who We Share Personal Data With

Marketplace users

If you submit an enquiry, request a quote, contact a seller, or interact with a listing, relevant details may be shared with the seller, dealer, advertiser, transport provider, finance provider, inspection provider, or other relevant service provider.

Service providers

We may share data with hosting providers, website and database providers, payment processors, email and communication providers, CRM and customer support tools, analytics providers, advertising providers, security and fraud prevention providers, professional advisers, accountants, lawyers, and compliance advisers.

Advertising and analytics providers

We may share limited data with advertising and analytics providers to measure performance, manage campaigns, improve services, and promote Machmon, where permitted by law and applicable platform rules.

Legal and regulatory recipients

We may share data where required to comply with the law, respond to lawful requests, enforce our Terms & Conditions, protect our rights, users, systems, or business, and investigate fraud, abuse, security incidents, or unlawful activity.

Business transfers

If Machmon is involved in a merger, acquisition, restructuring, investment, financing, sale of assets, or similar business transaction, personal data may be transferred as part of that transaction, subject to appropriate safeguards.

10. International Transfers

Some service providers may process personal data outside the United Kingdom or European Economic Area. Where this happens, we use appropriate safeguards where required, such as adequacy decisions, standard contractual clauses, contractual protections, or other lawful transfer mechanisms.

11. Data Retention

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy. Retention periods depend on the type of data and the reason it is held.

Examples include account data while the account remains active and for a reasonable period afterwards; enquiry, communication and listing data for support, dispute handling, fraud prevention, business records and marketplace integrity; billing and transaction data for tax, accounting and legal purposes; marketing data until you unsubscribe or object unless suppression records are needed; security logs for a limited period unless needed to investigate misuse, fraud or security issues; and Google Ads data for as long as necessary to provide authorised advertising services, reporting, support, audit, legal compliance or account management, unless deletion is requested and no lawful reason requires retention.

When personal data is no longer needed, we delete, anonymise, or securely retain it only where legally required.

12. Security

We use reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration, disclosure, or destruction. These measures may include access controls, authentication, encryption in transit, secure hosting, monitoring, backups, staff access restrictions, and security review processes.

No website, system, or transmission method is completely secure. You are responsible for keeping your account login details confidential.

13. Your Rights

Depending on where you are located and applicable law, you may have rights to access your personal data, correct inaccurate or incomplete data, request deletion, restrict processing, object to processing, withdraw consent, request data portability, object to direct marketing, and lodge a complaint with a data protection authority.

To exercise your rights, contact us at classified@machmon.com. We may need to verify your identity before responding. Some rights are subject to legal limits, including where we need to retain data for legal, security, fraud prevention, dispute, accounting, or legitimate business reasons.

14. Marketing Communications

We may send marketing communications where permitted by law. You can unsubscribe using the link in our emails or by contacting classified@machmon.com. Even if you opt out of marketing, we may still send service, account, legal, security, or transactional messages.

15. Children

Machmon is not intended for children and is not directed at users under 18. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, contact us so we can take appropriate action.

16. Third-Party Websites

The website may contain links to third-party websites, services, advertisers, sellers, transport providers, finance providers, inspection providers, or other external parties. We are not responsible for the privacy practices, content, security, or services of third parties. You should review their privacy policies before providing personal data.

17. Complaints

If you are unhappy with how we handle your personal data, contact us first at classified@machmon.com so we can try to resolve the issue.

You may also complain to the UK Information Commissioner's Office.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised "Last updated" date.

If we make material changes to how we use personal data, including Google user data, we will provide notice or request consent where required by law or applicable platform policies.

19. Contact

For privacy questions, requests, or complaints, contact: